Friday, August 21, 2015

Baume & Mercier started without Mercier

Posted by 9:00:10 AM in Baume & Mercier (22)

Did you know Baume & Mercier didn't start as a signature watch; rather, as a watch dealership? In 1830, brothers Louis-Victor and Celestin Baume opened a watch shop in Les Bois, a village in Switzerland. When it opened a branch in London, the "Baume Brothers," as it was then called, expanded worldwide, primarily within the British Empire. It was at that time reputed for selling precision watches. However, it wasn't until 1918 or 88 years since the first Baume shop was founded, that a certain Paul Mercier was invited as a partner to start Baume & Mercier, the wristwatch brand as you know it today. In 1988, the brand was brought under the house of Richemont, the owner of other renowned watches, such as, Piaget, IWC, Cartier, Montblanc, and Jaeger-LeCoultre. Baume & Mercier is known for its Clifton, Classima, Hampton, and Capeland lines. 
 
Baume & Mercier is available at Shreve & Co. on Post Street, San Francisco.
 
 

A Part in Longines' history

Posted by 9:00:00 AM in Longines (22)

When Japan introduced its first quartz watches in the late sixties, the Swiss watch industry was caught off guard. As more people opted for the novelty, convenience, and, more importantly, the low price of quartz watches, many Swiss watch companies were threatened. It was a tumultuous time for Swiss watchmaking, traditionally regarded as the heart of precision engineering and quality craftsmanship for timepieces. But this isn't the first time Swiss watches were threatened at this magnitude. When Jacques David, a watch engineer for Longines, visited America in 1876, he was surprised at the high level of mechanization and automation of the American watchmakers. After returning to Switzerland, he wrote two reports that specified recommendations to improve Swiss watchmaking technologies to counter the threat of American watches. He even predicted that if Swiss watch companies didn't improve their craft, it would be the end of the industry brought down by American ingenuity. Little did he know it would be Japan, many years hence, that would pose the greatest threat. 
 
Longines is available at Shreve & Co. in Palo Alto, California.
 
 

Principles behind the Bell & Ross square style

Posted by 9:00:00 AM in Bell & Ross (22)

Bell & Ross watches come across as bulky and seemingly odd because of its square appearance. However, the design follows precise design and functional principles that let this signature timepiece carve a  niche in the crowded luxury watch market. The appeal of Bell & Ross starts at its clear visual indicators, which mirror a cockpit instrument for easy reading. Its watches also adhere to optimal water resistance; in fact, one model, the Hydromax, became popular among divers because of the unique hydraulic fluid inside the case to counter the external pressure during diving. This allows the watch to go even deeper than most diver's watches. Bell & Ross also sticks to highly accurate Swiss mechanical movements, such as the ETA Valjoux. Today, the signature watch also features a quartz collection, using the ETA 980. 163 15-jewel quartz movement. 
 
Bell & Ross is available at Shreve & Co. in Portland, Oregon.
 
 

What makes Parmigiani Fleurier tick

Posted by 9:00:00 AM in Parmigiani Fleurier (23)

The sleek, stylish, watch designs notwithstanding, Parmigiani Fleurier watches owe its market acceptance to that piece of engineering inside the case: the movement. Unknown to many watch lovers, a few companies specialize in watch movement, including research and development to continuously improve the engineering. In Parmigiani Fleurier's case, it relies on Vaucher Manufacture, a company founded in 2003 to concentrate on creating advanced movement for Parmigiani Fleurier. While the watch company focuses on promotional activities, Vaucher concentrates on creating precise movements for the watch's high-end and prestige lines. Based in Fleurier in France, Vaucher is also behind the complications atelier, which is one of Parmigiani Fleurier's signature features. When you appreciate a Parmigiani Fleurier, appreciate, too, the machine inside the watch that makes the watch tick.
 
Parmigiani Fleurier is available at Shreve & Co. in Palo Alto, California.
 
 
Reference: http://www.parmigiani.ch/know-how/movements

The Corum fame

Posted by 9:00:00 AM in Corum (22)

The watch brand Corum is known for releasing limited editions each year, making it one of sought-after signatures in timepieces. The watch has other claims to fame, some trivial, while others are truly bragging rights. The first time watch lovers heard of it was when Corum created a watch made from a $20 gold coin. It features a manual wind or quartz movement inside a "double eagle" or a "liberty" coin that makes up the watch, which is regarded as a collectible. Corum is also noted for creating its Tourbillon and Classical collection, which showcases the most sophisticated and elegant complications. One model features a diamond and sapphire cover with a movement floating between sapphire bridges. Similarly, Corum's Admiral Cup is famous for representing one of the major yacht races in the world.
 
Corum is available at Shreve & Co. in Portland, Oregon.
 
 
Reference: http://www.corum.ch/en

Friday, August 14, 2015

The Portugieser Reboot

Posted by 9:00:50 AM in IWC (20)

For the prestigious 25th Salon International de la Haute Horlogerie for 2015, IWC launched its impressive Portugieser Hand-Wound Eight Days Edition 75th Anniversary. Setting its outstanding history into motion to celebrate its diamond jubilee, IWC created this remarkably handsome, highly-balanced and classic-inspired Portugieser to be more of an everyday wear timepiece as a tribute to the legacy of this iconic watch. With a steel or rose gold variant, the new Portugieser also features the IWC-mandatory 8-day power reserve and an in-house 59215 hand-wound movement. This timepiece is bigger than its predecessor (43mm X 12mm), runs at 4Hz, and boasts of other features like a Glucydur beryllium alloy indexless balance, a breguet spring, sub-seconds with date, and a power reserve indicator on the movement side that are visible through the sapphire display case back.
 
IWC is available at Shreve & Co. on Post Street, San Francisco.
 
 

World's slimmest watch

Posted by 9:00:25 AM in Jaeger Lecoultre (24)

It's official. As of July 2015, the Jaeger-LeCoultre Master Ultra Thin Squelette is the thinnest mechanical timepiece in the world--at just 3.60mm thick (or thin?)--beating its closest rival by 0.05mm. Just like in racing sports, being a formidable foe is considered a remarkable feat, even by a mere hairline. The Piaget Altiplano 900P is the previous record holder among mechanical watches, at 3.65mm. This Altiplano held the title for two years since its launching. Then came Jaeger-LeCoultre Master Ultra Thin Squelette, which closely beath Piaget at its own game, by an almost microscopic lead (so to speak)! But being the slimmest in the world doesn't mean it's also minuscule in its features. The Master Ultra Thin Squelette is already breath-taking by itself, being beautifully skeletonized and decorated handsomely. Its technologically innovative hand-wound movement--which is only 1.85mm thick--is made possible by the watchmaker's Calibre 849ASQ, which is composed of around 120 intricate parts, with 19 gems, and a 33-hour power reserve.
 
Looking closely, though, there really is no bad blood involved since both Jaeger-LeCoultre and Piaget are sister firms under the Richemont Group. Jaeger Lecoultre is available at Shreve & Co. in Portland, Oregon.
 
 

A true life-saver

Posted by 9:00:00 AM in Breitling (23)

A wristwatch designed to help save lives? Yes, there's one such timepiece and it's called the Breitling Emergency. Among its many "firsts," Emergency is the world's pioneering timepiece equipped with a built-in frequency personal locator beacon (or PLB), which functions to guide search and rescue missions and send alert signals. This extraordinary Breitling watch also features a SuperQuartz™ movement which is 10 times more precise vs. regular quartz as well as a black titanium Night Mission edition showing an anti-glare stealth-type image created for dangerous assignments. Truly a remarkable achievement in watchmaking, the Breitling Emergency is designed as a survival and safety tool for professionals and adventurers like you.
 
Hurry up and get your own Emergency! Breitling is available at Shreve & Co. in Palo Alto, California.
 
 

Ball Watch and Singapore

Posted by 9:00:00 AM in Ball (23)

To join in the grand celebration of the 50th Independence Anniversary of Singapore, Ball Watch launches the Ball Fireman Night Train SG50. This highly dynamic and progressive Island-State is among the top market for Swiss watches, next only to the U.S., Germany, Italy, China, Japan, and Hong Kong. Singaporeans are also known to be avid fans and wearers of watches. That's why despite being a small country, the total Swiss watch exports in Singapore for 2014, as reported by the Federation of the Swiss Industry, had reached US$1.15 billion. A truly astounding feat for a nation of only 6 million people! The Ball Fireman Night Train SG50 comes in a 45mm case, is water resistant up to 100m, with an impressive diamond-like carbon finish that makes the timepiece highly resistant to wear-and-tear and scratches. This astounding new timepiece from Ball Watch will likely make Singapore and other countries more Swiss-watch crazy than ever. 
 
Ball Watch is available at Shreve & Co. in Portland, Oregon.
 
 

Chanel G10

Posted by 9:00:00 AM in Chanel (23)

As a follow-up to its highly-successful J12 timepiece, Chanel launched the new Chanel J12 G10 watch collection. This timepiece highlights the company's successful fusion of a famous feminine sport strap (the G10 or "NATO" strap) into the already iconic luxury watch. Chanel employs alligator leather for this new line, with the metal parts of the straps are either in 18k white gold or steel. To achieve a more elegant and feminine look, the Chanel J12 G10 line is generously "enriched" with diamonds. While the J12 line, over the years, had come in various movement types, size and styles, the new 2014 collection features a solitary mechanical version is an 42mm wide 18k white gold case, with a full pavé dial and diamond decorated case. The new J12 G10 watches is another testimony of Chanel's astute and highly stylish approach of using black and white ceramic, which had enabled the popular fashion company to be included into the elite group of the highly exclusive watch-making industry.
 
Chanel is available at Shreve & Co. in Palo Alto, California.
 
 

Friday, August 07, 2015

When to get married?

Posted by 10:00:00 AM in Christopher Designs (23)

There's just no fool-proof way of knowing when is the right time to tie the knot. But still, with the ever powerful love, we'll find a way, such as by considering these simple tips to know when you're ready to walk down the golden mile. Here are some good signs. Firstly, you must reach the point when there's no need to impress each other. This is when total acceptance is already achieve. Secondly, you must learn how to fully trust each other. You cannot live with someone you distrust under the same roof, right? Thirdly, you two must become certified BFFs, with whom you can openly share everything, both good and bad. Fourthly, no one between you owes anything to each other, financially. That's why it's good way to practice conjugal property. Finally, both of you had found, at least to some degree, what "forever" means.
 
And once you're sure she's the one, get her a L'Amour Bridal Jewelry by Christopher Designs, available at Shreve & Co. in Palo Alto, California.
 
 

Sincerely Jules picks John Hardy

Posted by 10:00:00 AM in John Hardy (22)

Nowadays, people turn to social media and blog sites for information and guidance. Such dependence had made several social media and blog sites owners become celebrities in their own right, many with millions of followers and avid fans. In the beauty and fashion blog world, one of the most influential names is Julie Sarinana of Sincerely Jules. Since founding her LA-based blog in February 2009, the 29-year old Julie uses her famous blog as a creative channel to share her ideas, style, influences and appreciation of anything cool. So in this highly-wired digital world, to be "noticed" and positively reviewed by famous bloggers like Julie is already a big thing marketing-wise. Recently, she blogged: "I love John Hardy jewelry because the design is elegant with a modern twist which I find to be refreshing and beautiful. It’s for the woman who is confident and effortless." A million thanks Ms. Julie!
 
John Hardy is available at Shreve & Co. on Post Street, San Francisco.
 
 

Semplicemente bellissimo

Posted by 10:00:00 AM in Marco Bicego (22)

Simply beautiful. This is likely how one will describe each creation made by one of Italy's top jewelry designers, Marco Bicego. Born and raised in the acknowledged birthplace of Western civilization, Bicego had more than the necessary cultural and artistic influence he needed to dominate the world through his exquisite jewelry creations. He says that he creates jewelry by drawing from his Venetian roots and the natural environment he lives in. He also attributes his skills and workmanship to the long tradition of quality and mysticism behind Italian jewelry making, which includes the use of the traditional "Bulino," a distinctively Italian-made instrument for hand-made jewelry making which provides gold with an exquisite brushed character that cannot be found anywhere else. The beauty of Marco Bicego creations lies in the magical fusion of seemingly imperfect forms with old culture and modern world values but somehow achieves harmony and elegance as a whole.
 
Marco Bicego is available at Shreve & Co. in Portland, Oregon.
 
 

The New Lange 1

Posted by 10:00:00 AM in A. Lange & Sohne (21)

A. Lange & Söhne has recently launched the second generation of its iconic bestseller Lange 1 collection, which, since 1994, had been the prime timepiece of the leading German watchmaker. With an almost similar design as the original, the new Lange 1 now features a new manually wound calibre, an off-center primary dial, with ancillary seconds with stop seconds. The watch also has an innovative leaping outsize date, which goes forward automatically by one day every midnight, thus perpetually providing a definite reading. Also equipped with an up-down power reserve indicator and 3-day power reserve, the new Lange 1 models are available in elegant platinum, alluring pink gold and charming yellow gold.
 
Get your own A. Lange & Söhne timepiece now at Shreve & Co. in Portland, Oregon.
 
 

The finest in America

Posted by 10:00:00 AM in Suna Brothers (23)

To be the number one jewelry brand in the United States is never an easy feat. For Suna Bros., achieving and remaining in the top spot involves two intricate and demanding elements in the creation of fine jewelry--precision and imagination. Every Suna creation starts to exist in the psyche of the designer, who then gives life to his concepts by putting it on paper. From the realm of imagination, the design enters reality as it is subject to actualities like scaled drawings in different views, similar to blueprints made by architects. The final part is the metamorphosis of these drawings into elegant and astounding jewelry pieces, which can only be realized through the expertise of seasoned artisans. Each Suna piece are created using only the highest-quality available materials, and all gems are meticulously checked and chosen by hand to assure strict adherence to high Suna standards. The final stage involves polishes creating the most ideal finish for every jewelry. The end result? Absolute Suna perfection.
 
Suna Bros. is available at Shreve & Co. in Palo Alto, California.
 
 

Friday, July 31, 2015

Man, woman differences

Posted by 11:29:14 PM in Alex Sepkus (23)

What's an Alex Sepkus jewelry? That depends on who you ask--a man or woman. To a woman, it's an impressive line of fine jewelry that evokes an artistic oneness with sophistication and glamor. To a man, well, it's nice but expensive. This is just the tip of the iceberg when it comes to differences between how man and woman think, from solving problems to relationships and to parking cars. Women are thought to be better at people's skills and multitasking, while men have better analytical focus. Although science is yet to prove this, researchers know that women's brain on the average is 8% smaller than men's, but have more interconnections. In short, men can think better using a straight line from point A to B as model, while women use a plane instead.
 
Alex Sepkus is available at Shreve & Co. in Portland, Oregon.
 
 

Marriage in reality

Posted by 11:27:17 PM in Stephen Webster (24)

After giving her a Stephen Webster diamond ring and made your vows to love her forever, what's next? Often, relationships will hit a bumpy road sooner than later and how you react to these problems will strengthen or weaken you as a couple. When you find yourself in a troubled marriage, don't feel despair; there are ways to address this dilemma. If you're used to giving all in marriage, take a break and nurture yourself for the meantime. This will build your confidence to handle the issue with more emotional strength. Likewise, define what's bogging down the marriage. Is it money? Lack of trust? Differences? By focusing on a specific problem, it's easier to think of a specific solution. Also keep a low, non-aggressive tone when discussing issues. If this is hard, agree on a three-sentence rule during arguments and you'll lessen blaming and accusing each other.
 
Stephen Webster is available at Shreve & Co. in Palo Alto, California.
 
 

Make it memorable

Posted by 11:25:20 PM in Michael M (21)

If you're planning to give her a Michael M. engagement ring any time soon, why not make it even more memorable with these romantic ideas? Do it in a karaoke bar and surprise her by singing her song (never mind if you can't sing). Visit the restaurant that you first took her out and order the same food as in your first date. Book a surprise vacation in a romantic city, say, Paris or Rome. Prepare a candlelight dinner at home and hold a big greeting card when she comes home. Have a singing or dancing group perform your announcement in a public place like office lobby or a restaurant. Whatever idea you come up with, make sure to capture the moment on video. Years from now, the two of you will have a good laugh about it.
 
Michael M is available at Shreve & Co. in Portland, Oregon.
 
 

Special

Posted by 11:23:44 PM in Kwiat (23)

Perhaps one of the best gifts you can give to her is a Kwiat diamond ring. It's elegant, glamorous, and sophisticated; it evokes a feeling that she's truly special. But there are other ways to make her special in case Kwiat is out of your reach for now. You can give her 12 roses, but with a twist. Make all red except for one white one, and write a note that says she's the special one among others. You can also give her a watch with an inscription: "I give you all my time." You can also prepare a bubble bath and surprise her when she comes home tired and stressed out. You can also make a medal that says "The World's Best," or something to the effect. Making her  feel special need not be expensive, after all.
 
Kwiat is available at Shreve & Co. on Post Street, San Francisco.
 
 

Acceptance

Posted by 11:18:49 PM in Hearts on Fire (22)

In any relationship, things change. It's how we adapt to these shifts as a couple that determine whether we keep a marriage or not. There are plenty of tips on how to maintain a long-term relationship. Here are five of them that focus on acceptance. Forget about a soul mate. A good relationship is about accepting your differences, not similarities. Likewise, it's about accepting that your partner is fallible. Even so, you don't humiliate her for that. Relationship is also about accepting a reality: sex does change. As you get old sex can give way to intimacy to show your love to each other. Appreciate life together amidst the changes. You know what doesn't change? A Hearts on Fire diamond ring. It lasts a lifetime, a symbol of your everlasting love.
 
Hearts on Fire is available at Shreve & Co. in Palo Alto, California.