Friday, July 22, 2016

Piaget Polo S is one hot item

Posted by Shreve & Co. at 9:00:00 AM in Piaget (28)

Piaget is at it again, setting a new frontier to expand its collection of best-selling models. Recently, the company unveiled an all-stainless steel Piaget Polo S, targeting buyers who look for luxury watches under $10,000. The new Piaget is touted to be a game-changer in the luxury watch industry; it combines both value and practicality, which may set a new direction for other luxury watch brands, as well. Piaget wanted to know the new model is a milestone in the company’s history by making sure its launching was equally memorable. The company took over the Duggal Greenhouse at the Brooklyn Navy Yard and organized a cocktail party to remember. Blue lanterns were all over the venue to lend to the air an electric and eclectic feel. Under the hot summer night, Piaget Polo S was unveiled. 
Piaget is available at Shreve & Co. in Portland, Oregon.

Friday, May 27, 2016

The Watch inspired by the Silk Road era

Posted by Shreve & Co. at 11:00:20 AM in Piaget (28)

What do Samarkand and Venice have in common? Both had impressive architecture and heritage that made them at one time one of the world’s most dynamic and beautiful cities at the height of the Silk Road era. Both are also the inspiration for the Piaget “Secrets & Lights—A Mythical Journey” collection, which attempts to echo the romance and nostalgia of the Silk Road route from Samarkand to Venice. Specifically, the 30-mm Limelight Secret Watch features 18k pink gold case, with 449 brilliant-cut diamonds and mother-of-pearl dial. A Mythical Journey logo is engraved at the case-back. But this piece isn’t only a beauty, but a sophisticated engineering at its core. The watch houses the Manufacture Piaget 57P quartz movement for precision timekeeping. A hand-finished pink gold strap with interlocking chains adds to the overall glamor of the watch.
Piaget is available at Shreve & Co. on Post Street, San Francisco.

Friday, April 01, 2016

Piaget Impresses Dubai

Posted by Shreve & Co. at 10:00:00 AM in Piaget (28)

Piaget was on spotlight at Art Dubai 2016 last March 16 to 19 binging out its patrimony line for exhibit that included its Andy Warhol, Jackie Kennedy, and Elizabeth Taylor collections. The watchmaker also displayed novel haute joaillerie pieces, among others, owned by VIP clients in Middle East. One of the more stunning exhibited materials was Piaget’s sixties and seventies flamboyant creations that showed large cuff-timepieces and flowing sautoir-watches, which would become Piaget’s signature. Likewise, the luxury watch also displayed savoir-fair with gold including hand-braided gold bracelets. Piaget has always been a top watch brand in the region known for ultra-rich clients. Philippe Leopold-Metzger, Piaget CEO, remarked: “It is also an occasion to celebrate the strong ties that we have established with the region for decades.”
Piaget  is available at Shreve & Co. on Post Street, San Francisco.

Friday, December 25, 2015

Ultra-thin is In

Posted by Shreve & Co. at 4:00:00 AM in Piaget (28)

From the aesthetics of an ultra-thin phone, laptop, and other electronic devices,  to our cringing of an ultra-thin model, which by the way, we secretly want to be, not to forget, ultra-thin feminine pads – indeed, ultra-thin is in. Piaget, maker of sought-after luxury watches, offers you the world’s thinnest mechanical watch – the 38 mm 900P Altiplano.  However, the unusual system used to create this one-of-a-kind watch does nothing to hamper the mechanism's capacity; it may not be thick, but its technology still is. A half-century of making ultra-thin watches, Piaget remains to be the only maker that can combine thinness and complexity – truly a supreme masterpiece. 
To see the watch that holds the world record for thinness and other pieces from Piaget, the maker of this most complex of architecture, visit Shreve & Co. in Portland, Oregon.

Friday, November 06, 2015

Creativity: At the Heart of Piaget Design

Posted by Shreve & Co. at 12:30:37 AM in Piaget (28)

Piaget has made its name because of its innovations in watchmaking. It has pushed the boundaries of what the watch should be like and what the watch can be. But even in the most conventional Piaget pieces, the brand still manages to stand out from the many. This is because creativity and design is valued as much as precision and accuracy. The brand manages to do this by having an in-house creation studio housing an eight-man team of designers who have a free reign in the creation of new models. This eight-man team conceives about a hundred new watch references every year. With a development time of nearly one year for every watch, this statistic give us an idea of the quality of the creativity that flows in the studio. From the first designs, 3D modeling, prototypes and the final model, these designers work closely with engineers to make these fantastic pieces from imagination into tangible pieces of art that one can wear on his or her wrist. 
See Piaget pieces firsthand. Visit Shreve & Co. in Palo Alto, California.

Friday, August 28, 2015

A Rosy watch

Posted by Shreve & Co. at 4:35:30 AM in Piaget (28)

For watch collectors, the more exclusive the watch the better. However, exclusivity isn’t the only benchmark; in Piaget’s case, uniqueness is even better. A Piaget Altiplano model features an embroidered rose as a dial case backdrop. The embroidery features complex needlework that shows the Yves Piaget Rose--the flower graces other Piaget models, either sculpted, enamelled, or bejewelled--in a white silk canvas. Silver threads outline the rim of the petals with the total area limited to about 38mm. Interestingly, the thread is so fine and valuable that it’s sold by the centimeter. For this intricate job, Piaget commissioned Sylvie Deschamps, a renowned expert in micro-pointillism embroidery. She’s one of the few practitioners in the world and was awarded the Maitre d’Artby by the French culture minister.
Piaget is available at Shreve & Co. in Portland, Oregon.

Saturday, July 04, 2015

An urban icon

Posted by Shreve & Co. at 2:50:23 AM in Piaget (28)

Piaget reaches another significant milestone in its illustrious watch-making legacy. Its best-selling, ultra-thin Altiplano timepieces are now endowed with an equally stunning gold bracelet, further elevating this line in the "must-have" category of sophisticated watches. Meant to cater to fans of casual trendy fashion, the new Altiplano features both white gold and rose gold designs, a polished gem-set bezel, two distinct diameters, perfect for women and men. Akin to all Manufacture de Haute Horlogerie Piaget movements, this new Altiplano is available in both 34mm and 38mm, has a 534P automatic mechanical movement, a 42-hour power reserve, and a highly flexible bracelet which gives the wearer unparalleled comfort. Like any Piaget timepiece, its overall make bears the watchmaker's sophisticated watchmaking tradition that features its famous rounded Côtes de Genève shapes, integrated clasp, beveled bridges, soft lines, circular-grained bottom plate, and ideal ergonomics, all of which contribute to its elegant individuality.
Get the new Piaget Altiplano at Shreve & Co. in Palo Alto, California, an authorized Piaget dealer.

Friday, May 08, 2015

World's Thinnest Watch

Posted by Shreve & Co. at 9:20:10 AM in Piaget (28)

It's one of the sleekest luxury watches that you'll ever see. The Piaget Altiplano Collection is said to be the world's thinnest mechanical watch at 3.65 mm. This makes the watch look sharp and neat on your wrist highlighting any sophisticated suit. The case can be in white gold or pink gold and can be hand-wound or self-winding mechanical. It features 900P Movement, an innovative solution that allows the mechanical parts to fit in within the thin casing. Driven by 145 components, the movement uses the case back as a bottom plate. The bridges are raised on the dial side and the suspended barrel is attached only by a bridge with a power reserve of 48 hours. It's a complex reverse engineering that makes this Piaget a unique timepiece.
Piaget is available at Shreve & Co. in Portland, Oregon.

Friday, November 07, 2014

Painting time

Posted by Shreve & Co. at 10:00:00 AM in Piaget (28)

Watchmaking is as much an art as it is an engineering marvel. This, Piaget takes to heart with the Protocole XXL Paris and New York featuring enameled painting on a Piaget timepiece. The miniature painting is applied on 18k white or yellow gold to highlight the opulence of the piece. Notwithstanding the signature style of Piaget and the remarkable mechanism inside the watch, the painting lends to the piece more exclusivity and luxury to an already luxurious item. Far from stealing attention from the watch, the enamel art enhances the overall smooth sophistication of a Piaget watch The workmanship requires a high-level skill. Each enameled piece is kiln-fired twenty times to achieve the shine and unblemished finish. The timepiece comes with a hefty price tag, as do all works of genius must.
Piaget is available at Shreve & Co. in Palo Alto, California.

Friday, September 26, 2014

The Piaget movement

Posted by Shreve & Co. at 1:00:00 AM in Piaget (28)

If you’re looking for a chronograph with class, Piaget Polo FortyFive should definitely be in your shortlist. It’s at the medium end of luxury watches, but this timepiece can stack up against the higher end signatures in elegance and function. It features a 45 mm titanium case and steel gadroons. The sapphire crystal prevents scratching, while its rubber black strap gives it a rugged yet still elegant look. But its prized feature is what’s inside: its automatic mechanical 880P PVD movement. It’s one of the thinnest chronograph movements, an engineering marvel at 5.6 mm. Fitted with two barrels, a balance with screws, balance stop, and oscillating weight, the Piaget movement provides Swiss precision functions, such as, flyback chronograph, second time zone, date, minutes, and small seconds.
Piaget is available at Shreve & Co. in Portland, Oregon.

Friday, August 22, 2014

Black tie simplicity

Posted by Shreve & Co. at 8:00:00 AM in Piaget (28)

When a black tie occasion calls for the most elegant fashion, keeping it simple is key. Unless you’re a model and promoting a new trend, or a celebrity who can get away for wearing something off to catch the paparazzi’s attention, stick to traditional tuxedo. But put a little splash in subtle accessories like platinum cuffs and a signature watch like Piaget’s Gouverneur. This Piaget Collection is perfect for the most formal occasion, featuring an impressive fusion of circle and oval casing that exudes an artistic harmony. The finishes are detailed, crafted meticulously and enhancing its overall luxury. The Piaget Gouverneur watch features a rose-gold oscillating weight and 800P movement. For exclusive luxury and a royal feel, each watch is stamped with the Piaget coat-of-arms.
Piaget is available at Shreve & Co. in Palo Alto, California.

Friday, July 11, 2014

A Class All your Own

Posted by Shreve & Co. at 3:00:00 AM in Piaget (28)

If you’re a guy and you’re going to a black tie event, you have a few options to create a style that stands out. After all, the idea of a black tie is for all guys to achieve the same formality and class (that dates back to the spirit of boy’s clubs), and let the ladies shine in their individual glamour. But it doesn’t mean you can’t create your distinct fashion personality. One limited option up your sleeve is to wear a distinct watch like a Piaget Gouverneur. Its sleek design encased in pink gold exudes simplicity and the self-assurance of a gentleman. It doesn’t boast of luxury, but is quiet with a poise of coolness and technical excellence. Wear it in black tie and you’re a picture of class of a different league.
Piaget is available at Shreve & Co. in Portland, Oregon.

Friday, June 06, 2014

Give the Gift of Memories

Posted by Shreve & Co. at 7:16:17 AM in Piaget (28)

Gifts are more than material things you give to impress someone. They are lasting imprints, carving memories to the recipient’s heart, as well as the giver’s. Gifts nurture love in creative ways and what can be equally creative, if not more, than offering a gift of Swiss luxury jewelry Piaget. It has a whole array of collection including the Piaget heart earrings set in white gold and diamonds and the Piaget rose pendant in white or pink gold. Whether she’s a lover, wife, sister, mother or a friend, the day she receives a box of Piaget jewelry will be forever etched in her memories. For men, a woman can choose from a range of Piaget watches. They are pricey, yes, but timeless. And the memories are priceless.
Piaget is available at Shreve & Co. on Post Street, San Francisco.

Friday, April 25, 2014

Roses are not just red; they’re luxurious in Piaget’s hands

Posted by Shreve & Co. at 9:47:47 AM in Piaget (28)

Piaget offers a luxury jewelry that evokes magic gardens and Hollywood glamor. Its designers continuously innovate and push the borders of exquisite style while maintaining the Piaget signature of eternal indulgence. Among its latest styles, the Piaget Rose Earrings in 18k white gold and set with 164 brilliant-cut diamonds produce a brilliant glow that embodies glamor and femininity. It’s a perfect complement to the Rose Ring, also in white gold and set with 71 brilliant-cut diamonds styled to mirror the delicate texture of a petal. Piaget also releases an 18k white gold Rose Bracelet. The same tantalizing motif is wrapped around the wrist with 190 brilliant-cut diamonds to impress gawking eyes. Lastly, the Piaget Rose Pendant caps a truly elegant look with 41 brilliant-cut diamonds that mimic a blooming flower.
Piaget is available at Shreve & Co. on Post Street, San Francisco.

Friday, March 14, 2014

Perhaps one of the best luxury lady’s watches

Posted by Shreve & Co. at 5:00:00 AM in Piaget (28)

It starts with a tease. The whiteness of its look evokes an innocence that you know hides an unquenchable desire to touch. The flawless curves that move along the casing invite intimacy; they draw you near, at first, for a peek, but you know, soon, the craving will envelope you. The Piaget Limelight Gala watch, one of the most luxurious timepieces (prepare $34,000), is an irresistible lady that stands out in any event. Radiant and seductive, it is unafraid of the spotlight; it embraces it. It features an 18k rose gold casing, 62 brilliant-cut diamonds and the Piaget 690P quartz movement. Only the most glamorous women are born to wear it. Are you one of them (or is your lady one of them)?
Piaget is available at Shreve & Co. in Post Street, San Francisco.

Thursday, February 06, 2014

Celebrate love with Piaget

Posted by Shreve & Co. at 11:55:25 PM in Piaget (28)

Love has to be nurtured through the most expressive and creative ways. And one of most common ways to do so is by giving gifts to your beloved. More than the pleasures of material possession, which some people say don't last, gifts actually become imprints of love. In time, they become symbolic reminders of commitment and even storehouses of good memories we can always go back to when the going gets tough. Swiss watchmaker and jeweler Piaget has a gift collection that your loved ones will surely love — like the Piaget heart earrings made of white gold and diamonds. The Piaget rose pendant — in white or pink gold, also makes an elegant gift. It also comes in the form of earrings. Of course, Piaget watches are also brilliant gift ideas that are pricey but timeless. Your loved ones will surely be charmed with a box or two.
Piaget is available at Shreve & Co. in San Francisco, California.

Friday, December 27, 2013

Ultra-Thin and Totally Astounding

Posted by Shreve & Co. at 3:07:53 AM in Piaget (28)

The Piaget Antiplano 43 mm Automatic, the largest ultra-thin automatic wristwatch in the world, is an incredible timepiece. And it’s not just because it is so thin - alright, primarily because it is so thin. A 43 mm dress watch that is masculine and sophisticated at just 5.25 mm thickness has got to be remarkable. Even more astounding is the 1208P automatic movement that keeps Antiplano ticking with precision and reliability. The incredible 2.35 mm movement is a descendant of Piaget’s famous Circa 1960 Caliber 12P, its hair thin components enhanced with expert care to be housed in a larger case like the Antiplano’s 43 mm. Overall, the watch is an appealing versatile watch – modern with a classic touch, and perfect for suits and tie without being too dressy for a football game afternoon.
Check out the Ultra-thin Antiplano and other Piaget pieces at Shreve & Co. in San Francisco – authorized retailer for Piaget.

Friday, November 22, 2013

Wonderfully Complicated

Posted by Shreve & Co. at 10:46:55 PM in Piaget (28)

‘It’s complicated,’ in most cases, is a negative remark. Unless you are talking about a watch. Then complication becomes the major consideration that tips a timepiece’s fate towards your good favor. Piaget, the luxury watchmaking company founded by George Piaget in La Côte-aux-Fées, Switzerland 139 years ago, prides itself in its heritage of world class complications and ultra-thin watches. The Piaget Emperador Cushion-shaped watch deserves its royal title well. The 46.5mm gold case houses a Piaget manufactured 855P ultra-thin, self-winding mechanical perpetual calendar movement. Its elegant blue dial displays retrograde day and date counters, as well as a second time zone window that proves useful for travelers in getting into the right zone without upsetting the perpetual calendar. The sapphire crystal caseback allows a glimpse of the watch’s mechanisms, an intricacy as interesting as its superbly finished and beautifully readable dial.
Shreve & Co. on Post Street in San Francisco is an authorized retailer for Piaget Emperador and other complications.

Saturday, October 12, 2013

Out in the Open

Posted by Shreve & Co. at 3:17:28 AM in Piaget (28)

One look at Piaget’s Skeleton Antiplano Ultra-Thin watch is enough to tell this designer luxury timepiece is unlike any other. Piaget is the recognized industry leader in creating the thinnest movements and astounding complications. The company is no doubt maximizing its strongest asset as it flaunts what it’s got in this model's unique open-worked dial and caseback, both exposing the watch’s 2.44mm caliber 1200S – the world’s thinnest automatic open-worked caliber.  The exceptional mechanism is housed in a sleek 38mm white gold case with black pvd treatment.  The blackened oscillating weight, the black screws and bridges, the sunburst satin-finished plate, and the colored jewels only enhances the show of horological expertise displayed in such a thin watch as Antiplano.
Check it out for yourself at Shreve & Co. – authorized dealer for luxury pieces such as Piaget’s Skeleton Antiplano Ultra-Thin watch. Shreve & Co. has a shop in Portland, Oregon.

Saturday, September 07, 2013

Big Ideas in Thin Packages

Posted by Shreve & Co. at 2:07:56 AM in Piaget (28)

Nobody delivers thin-movements like Piaget. The prime Swiss haute horlogerie company, which has been designing, developing and producing its own in-house movements since 1874, has made a fascinating science out of the age-old craft of watch making. Acclaimed across the globe as the master of thin-movements, Piaget is the creator of the world’s thinnest tourbillon – and a complex flying tourbillon movement at that. Faithful to its heritage of overriding technical limits, the watch manufacturer continues to set new records that redefine luxury watches and movements. The brand’s specialist craftsmen and master watchmakers comply with the strictest specifications in producing components that are reduced to minimal dimensions, some of which are as thin as human hair. The Piaget team of experts, based in the company’s manufacture at La Côte-aux-Fées, carry out a long string of decorative and technical operations to put together impressive aesthetics and high functionality – including perpetual calendars, minute repeaters, and famous tourbillions.
Check out Piaget at authorized retailers such as Shreve & Co. at Post Street in San Francisco.

Sunday, July 28, 2013

World-Renowned Hidden Ingenuity

Posted by Shreve & Co. at 12:40:58 PM in Piaget (28)

Piaget is a recognized name in the watch industry, more so by the most prominent names in the field than most watch aficionados and experts. While the wide-ranging designs of Piaget’s cases and dials garner loyalty from different groups of people, the brand’s true strength lies within the timepieces that it has been creating for more than 30 years. Piaget is one of the most important manufacturers of movements and components for Swiss watches, which speaks a great deal considering “Swiss-made” are the watchmaking cream of the crop. In the past 10 years, the key focus of the brand has been the development of new and beautiful movements including the calibers Tourbillon, Tourbillon Relatif, Quantième Perpétuel  and  Flyback Chronograph, all engineered and designed in accordance with Piaget’s signature “thin movement” tradition. Most of Piaget’s pieces have see through open dials or clear case backs to show off the brand’s “hidden” ingenuity.
Find Piaget at Shreve & Co in Portland Oregon – authorized dealer for Piaget timepieces.

Saturday, June 15, 2013

With the Splendor of an Emperor

Posted by Shreve & Co. at 12:29:26 PM in Piaget (28)

The title “Emperor” is so respectable no one can just arbitrarily attach it to anyone or anything. Swiss watchmaker Piaget, with its established reputation for unrivaled quality and fine aesthetics, dares to use the regal terms and undoubtedly gives it justice. The Piaget Emperador Tourbillion skeleton watch is special in many ways. First, it uses the tourbillion, which is an addition to its escapement mechanism that improves the accuracy of the piece as well as flaunts the watchmaking virtuosity of the maker. Second, as a skeleton watch, the Emperador is not only a rare work of art in terms of its case design but also a welcoming window that lets the wearer view the complexities of the movement within. To top it off with a royal flair, the Reverse Tonneau white gold case and dial are set completely with precious stones much like a gem-decked monarch in its splendor.
Check out the Emperador and other Piaget pieces at Shreve & Co. in Palo Alto.

Monday, May 13, 2013

The Art of Ultra-thin

Posted by Shreve & Co. at 7:33:31 AM in Piaget (28)


Ultra-thin is definitely something to aim for. No, not anybody’s figure. We are talking about the Altiplano, Piaget’s ultra-thin 2.5 mm thick wristwatch. This 2008 Watch of the Year model has a sleek dial and slender baton hands on its minimalist white gold case, embodying the purity and classicism that the brand stands for. The true wonder of this watch is its ultra-thin 2.3mm mechanical movement that allows the model to take on impossible flatness. Along with the calibre is a 22k gold micro rotor that takes up minimal space inside the 40mm round case. The precise motions of the watch’s movement shows through its sapphire case back, embellished with Piaget’s coat of arms, circular-grained mainplate and distinctive blued screws that make the show all the more spectacular.
Check out Altiplano and other Piaget timepieces at Shreve & Co in Portland, Oregon – authorized dealer for Piaget.

Sunday, March 24, 2013

The Pride of Engineers, the Masterpiece of Designers

Posted by Shreve & Co. at 5:55:12 AM in Piaget (28)


Piaget has been an expert in watchmaking and jewelry since its foundation in 1874. From a company specializing in the production of watch movements, Piaget has ventured wider to the manufacture of jewelry watches and jewelry collections in the 1960s. Piaget’s outstanding watches are encompassed by the integration of exceptional engineering skills for watchmaking and excellent jewelry-making craftsmanship. The groups of engineers and designers, backed with the state-of-the-art computer software designed specifically for the manufacture, primarily constitute the most valuable asset of the company. Both teams are involved in ensuring the long-term reliability of the watches. External components, like watchcases, dials, bracelets, buckles and crowns, are carefully created with the aid of computer simulations in order to meet the standards of quality. The actual production process involves both manual and digital or electronic technology comprising a series of approximately sixty operations effectively covering the decorations and finishes to the case. Piaget ensures you that every specific detail has been taken care of. Check out Piaget's outstanding collections at Shreve &. Co in Palo Alto.

Wednesday, February 20, 2013

A Secret Every Woman Wants to Keep

Posted by Shreve & Co. at 6:24:42 AM in Piaget (28)


When it comes to accessories, women instinctively gravitate towards diamonds. Having been a jeweller and watchmaker since 1874, Piaget knows exactly what a woman wants in a watch and gives it to them in a golden platter.  This Piaget Limelight piece is a beautiful ribbon-inspired bracelet – or not. It’s actually a Ribbon motif secret watch creatively designed to conceal a diamond studded, mother-of-pearl dial running on Piaget 56P Quartz movement.  Piaget craftsmen painstakingly perfected every ribbon contour of white or pink gold and set them with 262 brilliant diamond stones for each timepiece. A well-hidden mechanism allows the wearer to gently lift the central ribbon to take a peek at the bejewelled watch, all without having to give away that she is actually wearing one. Why all the bother just for a dainty jewelled watch? Well, it’s Piaget! They give you what you want. Schiffman’s  Jewelers in Palo Alto is an authorized dealer for Piaget. 

Monday, October 29, 2012

Nothing But Piaget

Posted by Shreve & Co. at 12:00:00 AM in Piaget (28)


Nothing but Piaget comes to mind when the words jewelry and watches are put together.  And nothing in its collection speaks much bolder of jewelry watches as the Exceptional Pieces collection. These treasures of bold designs are at the apex of jewelry watches and had Piaget sitting at the top among the greats. The Emperador G0A34128 for ladies is 32x41mm and cased in 18K white gold that is set with 171 brilliant-cut diamonds. It uses the Manufacture Piaget 530P movement. The dial is with 389 brilliant-cut diamonds and the bracelet showcases 589. If that does not wow anyone try the other Emperador model G0A37040. This model uses the the ultra-thin and self-winding mechanical Tourbillion 1270P. Its 18K white gold case, dial, crown and bracelet are set by a total of 1723 baguette and brilliant-cut rocks. These magnificent pieces are testaments to Piaget’s unwavering goal and exceptional ability to continually surpass itself. As part of the Exceptional Pieces collection, these models have been icons of the era that they were first made. But as eternal as any Piaget piece is, the collection shines even brighter by making it among top-tier Piaget pieces ever produced through its entire tenure in the business. For more jaw-dropping Piaget pieces, visit Shreve & Co. – authorized dealer for Piaget. 

Saturday, September 15, 2012

Art around the Wrist

Posted by Shreve & Co. at 12:00:00 AM in Piaget (28)


Paintings and art pieces are usually too heavy to carry around to show off to friends. But Piaget makes it easier for anyone to carry around an art piece for others, and for him, to enjoy. Enameling has been a tradition at Piaget’s. It is a continuous tradition to create watches with miniature paintings thus infusing the complications and sophistication of science with the elegance and beauty of art. Piaget’s obsession with art is evident in such pieces as the Protocole XXL Paris and New York. Using the the Protocole as the canvas, Piaget now paints with enamel all over the face of the watch covering every surface. This miniature painting is done on 18k white or yellow gold. They could’ve used any other material but hey, it’s Piaget. They have reached another level of obsession for perfection in art and craftsmanship. The watches themselves are pretty hard to make and more so the enamel paintings embracing them. Every enameled piece is reportedly fired almost twenty times in the oven for perfection. Most of the time, art pieces belong in the galleries but a Piaget belongs around your wrist. To get some Piaget’s around your wrists, visit Shreve & Co. – authorized dealer for Piaget.

Wednesday, August 01, 2012

Watches on diet

Posted by Shreve & Co. at 12:00:00 AM in Piaget (28)


Looking around for a trendy watch, I realized that the 2012 lines of fashionable watches seem to live in our time: they are getting outlandishly overweight if not obese. They are heavy to lug around, cumbersome at best and unrealistically hard to hide under the cuff. And I noticed too that the trend extends to women’s wrists. Are they the reflection of the world going fat? Amidst this epidemic of bigness in the world of telling time, it is nice to come across the thin, fine lines of a Piaget watch. Has it been in a pseudo South Beach diet that it is able to keep its shape through the years? But a Piaget is a Piaget, which means, if anything is surprising about this classy brand, it is not its thinness. It introduced the ultra-thin mechanical movement in watches back in the sixties, when it brought out the Calibre 12P, which at 2.3 mm is the world’s thinnest automatic movement as affirmed in the Guinness Book of Records. Not to say that thinness is all there is to a watch; yet when you know that it is harder to create a thin watch than a bulky one, a Piaget stands out. It takes better engineering, a more sophisticated craftsmanship—honed since the 1870s when Piaget was founded in a quaint Swiss town—so that the fine lines and precise movement is a “harmony at the heart of a Piaget watch,” so said George Piaget, the founder.
Image: The Altiplano 43mm (Anniversary Edition with Calibre 1200P)—the world’s thinnest automatic


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