All the best stories started out with a crisis. Parmigiani Fleurier’s isn’t any different. In 1974, Michel Parmigiani had just graduated college to face an unprecedented fall of the Swiss watch industry. Thanks to the influx of quartz movements coming in from Japan. Swiss watchmakers were oblivious and didn’t see it coming. The quartz crisis came to full effect and wiped out 90,000 jobs. But despite of the situation and the seemingly impendent doom, Michel Parmigiani moved forward with his plans against the views of many; against the odds. With a passion for restoration, he started a company to do such that. It was called the Mesure et Art du Temps. On the side, in his small workshop, he manufactures unique pieces for collectors. He was playful with his mastery of mechanical complications. It took people, important people, to notice his brilliance and skill. It was then that he was pushed to create his own brand and make his vision a reality. From then on, Michel Parmigiani and the Parmigiani Fleurier brand took form and began putting wings into their dreams of creating mechanical feats of beauty and art. Just after a few years, Parmigiani Fleurier has created seventeen calibers in-house, produced six collections, and four world-firsts. And staying true to its restoration passion, Parmigiani Fleurier helped brought back the love for traditionally Swiss-made mechanical watches. For your Parmigiani Fleurier timepiece, visit Shreve & Co. – authorized dealer for Parmigiani Fleurier. 

 

 

Reference: http://blog.parmigiani.ch/content/workshop-brand-%E2%80%93-story-encounter