Wednesday, August 22, 2012
When you wear a Longines, you wear a long history of watchmaking perfection that started with its quality crown-wheel escapement in the 1830s to its excellent mechanical calibers in sports watches of today. The St. Imier, Switzerland-based luxury watchmaker has been manufacturing elegant timepieces for 180 years now, building a reputation as one of the world’s leading horological experts. Its winged hourglass logo is seen in 130 countries, a trademark for excellent reliability in world sports timekeeping and international competitions. Founder Auguste Agassiz started perfecting his watchmaking craft in 1832 along the traditional Swiss practice of performing different watchmaking stages in various houses before assembling the pieces together and sold to trading houses. It was his nephew, Ernest Francillon, who put together the stages in one roof, constructing an expansive factory dubbed as “the Longines.” The name stuck and became the brand behind quality timepieces that were made using high-grade machines, with each manufacture stage tied together in one seamless precision assembly. The Longines manufacture line also allowed faster technological research and advances in every stage, perfecting the Longines complications year after year with every new development in watchmaking technology. The Longines’ manufacturing philosophy became the driving force behind the watch, which has since been awarded with 10 Grand Prix in many international exhibitions in Europe.
Shreve is an authorized dealer for Longines.
Image: Longines Primaluna Watch