Saturday, August 31, 2013
Parmigiani Fleurier is among the youngest legends in the watch making industry. Founded in 1966 by prolific horologist Michel Parmigiani in the heart of Val-de-Travers in Switzerland, it has an infantile lifespan in relation to the dominant centuries-old Swiss haute horlogerie brands. But no, Parmigiani Fleurier is certainly not a fledgling, as evidenced by the multiple global awards it has garnered for its exceptional timepieces. One of such is the “Watch of the Year” Award it received in 2006 from the Japanese press for its Bugatti model based on the equally legendary Bugatti Veyron supercar. The appealing initial idea of the brand was to create “an engine block on the wrist that also tells time”, which gave rise to a highly complex and technical assembly arranged like a transversal engine. It is designed for perfect execution, inspired by the advanced engineering from the automotive industry. When the name is Parmigiani Fleurier, you buy a watch and take home a legend.
Shreve & Co. in Portland, Oregon is an authorized dealer for Parmigiani Fleurier.