Friday, May 16, 2014

The value of a focused jewelry brand (food companies selling various items)

Posted by Shreve & Co. at 8:00:00 AM in Marco Bicego (28)

Pepsi used to be just soft drinks. You want a carbonated sweet drink and you order a Pepsi. But now, not only does Pepsi sell you all kinds of crappy versions—diet, caffeine-free, One, Max, etc.—it also sells you items that are far removed from the soda category, such as, tortillas, cereals, potato chips and snack bars. So what does it got to do with luxury jewelry? When a company tries to sell you all kinds of stuff, it smacks of an attempt to rip you off or at least get the most cash out of your wallet. When a luxury jewelry sticks to its core product, like a Marco Bicego focuses on his eccentric art and style, you know that you’re buying the passion, nay, the signature, of that brand, not some commercial attempt to dominate you.
Marco Bicego is available at Shreve & Co. in Palo Alto, California.

Written by Shreve & Co. at 8:00:00 AM in Marco Bicego (28) | Comments (0)


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