Friday, May 30, 2014
Baume & Mercier is not just a collection of elegant, luxurious Swiss precision timepieces. They are cool, too. No less than A-list Hollywood actors have lent their names to wear the watch signature. In 2011, Gwyneth Paltrow became the latest addition to these celebrated ambassadors. The acclaimed actress kicked off the Baume & Mercier campaign with a cocktail party in Swiss. But the watchmaker wanted to tweak its Swiss roots and position its Hamptons collection for cosmopolitan living. And where better to target a diverse urbane set of people than New York, one of Paltrow’s favorite cities. Paltrow joined a line of previous Baume & Mercier celebrity endorsers including: Meg Ryan, Kim Basinger, Teri Hatcher, Evangeline Lilly, Andy Garcia, Ashton Kutcher and Kiefer Sutherland.
Baume & Mercier is available at Shreve & Co. on Post Street, San Francisco.