Monday, January 21, 2013

A Sustainable Luxury Brand with Asian Inspiration

Posted by Shreve & Co. at 12:00:00 AM in John Hardy (28)


If you have the penchant for Asian designs and are adamant about the environment’s future, there is no brand more perfect than John Hardy. Taking inspirations from Bali in the mid 70’s, company founder John Hardy infused the island’s traditional jewelry making traditions with new design concepts. What resulted was magic and since 1996 Mumbai, Bali became the company’s production center where everything is created. And in 1999, there came a wonderful addition to the company in the person of Guy Bedarida – senior designer of haute joaillerie of the Place Vendome. He came in as Head Designer and broadened John Hardy’s design concepts with the inclusion of new nature-inspired motifs, European jewelry techniques, and ancient East Asian art. And just like Asian architecture and living, the company has exerted a behemoth effort to become carbon neutral. With the slogan “Greener Every Day”, John Hardy continues to make their processes greener. In 2006, John Hardy launched its “Sustainable Advertising” program. This aims to lessen carbon emissions from their business processes such as print advertising, travel and electrical consumption. John Hardy donates a portion of their proceeds from the sale of their Bamboo collection items to the bamboo planting activities they have been conducting under their “Wear Bamboo, Plant Bamboo” program. To look fabulous while not harming the environment, visit Shreve & Co. (authorized dealers) for John Hardy. 

Written by Shreve & Co. at 12:00:00 AM in John Hardy (28) | Comments (0)


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