Wednesday, October 17, 2012
The Swiss are known for their expert craftsmanship and tradition. Few rival Swiss manufacturers and watchmakers in creating the most durable, complicated and beautiful watches in the planet. Mix this technical and aesthetical pedigree to the marvelous efficiency of the latest US technology you will have the International Watch Company. Engineer-watchmaker Florentine Ariosto Jones dreamed up IWC with the intentions of these two cultures to create parts and movements projected for the American market. With his friend and partner J.H. Moser, they founded the IWC in north-eastern Switzerland and became well-known for the being the only major Swiss watch manufacturers located in the region. With the company’s admiration for the polymath from a little village in Itali, Leonardo Da Vinci, IWC created a line that’s just like the man; ahead of their time. It was introduced in 1985 as the masterpiece of Haute Horlogerie. The mechanical Da Vinci sports a perpetual calendar showing the year in four digits. This line was expanded as editions continue to come out of the factory like the Da Vinci in a hi-tech case of colored ceramic—certainly the first in the world. Other notable collections are the Pilot’s watches, Aquatimer, Portofino Family and the Ingenieur Family. For these are other collections, visit Shreve & Co., your trusted authorized dealer for IWC.