Many people would say that instead of buying luxury items, you should use the money to help those in need. If maybe you can skimp on luxury and donate some to charity you’d make more of a valuable and positive change to society than just looking good. But thanks to Patek Philippe, this moral dilemma was solved for one buyer; even just in one auction this 2012. Now the proud owner of a special Patek Philippe Ref 5131J World Time donated $1,045,260 to a charity through buying the said item at the mentioned amount in a Christie’s auction.  Normally, this model would sell around $150,000 tops. But because this was donated by Patek Philippe to the Child Action charity, it was worth far more. The Swiss-based charity, Child Action, aims to provide medical and surgical care, psychological support for children and teenage suicide prevention. For this special cause, this particular 5131J model was made one-of-a-kind with a “View of the City of Geneva” cloisonne’ enamel dial which represents Geneva Lakeview. This wasn’t the first time that Patek Philippe pitched in the noble effort of Child Action as they have also donated a Calatrava 5180T for Children’s Action in 2009 and a Calatrava 6000T in 2007. To learn more about the cause visit www.childrenaction.org. To see these and more of Patek Philippe collections visit Shreve & Co. – authorized dealer for Patek Philippe. 

 

 

References: http://blog.perpetuelle.com/watches/patek-philippe-5131j-unique-piece-for-children-action-charity/

http://www.bornrich.com/entry/patek-philippes-expensive-watches/

http://www.patek.com/contents/default/en/childrenaction2012.html