Wednesday, October 31, 2012

Mikmoto: Deeply Rooted and Giving Back

Posted by Shreve & Co. at 12:00:00 AM in Mikimoto (28)


Pearl has been a constant companion in beauty by women around the world and Mikimoto remains in the forefront in the manufacturing of cultured pearls. But this isn’t the only thing that Mikimoto does for women. The Japanese cultured pearl jewelry giant also have been contributing to higher causes. Young Survival Coalition (YSC) has been supported by Mikimoto in addressing the needs of young women affected by breast cancer. Last 2009, Mikimoto donated a whopping 50% of their proceeds from “Everything is Possible with Hope” Collection to YSC. With women as inspiration for beauty and being deeply rooted in Japan, Mikmoto doesn’t stray from those that have shaped the brand and continue to give back whenever they can. 
After the devastating 2011 earthquake in Japan, Mikimoto donated a new pendant to aid the rebuilding in Japan. The pendant showcases the Akoya pearl – an iconic Japanese gem. The pendant features a cultured 7.55mm Akoya pearl with a disc of red enamel set in sterling silver representing the flag of Japan. The retail price for the pendant is $290 and all of the net income gained has been all donated to the Japanese Red Cross. Mikimoto also has been very active in keeping their production processes at par with environmental standards. Mikimoto factories earned the deep trust from local communities that are involved in production by adhering to laws and regulation to prevent pollution. Sometimes, there’s a moral dilemma presented by patronizing quality brands that contribute social and environmental harm. But one can always be assured that the maker of the pearls resting on her neck and the cosmetics on their skin is an agent of good and not of harm. For pearls the bring beauty and hope visit Shreve & Co. – authorized dealer for Mikmoto

Written by Shreve & Co. at 12:00:00 AM in Mikimoto (28) | Comments (0)


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