Deciding to ask “the big question” is the hardest part. But a close 2nd place goes to deciding what kind of diamond should be in the ring. One stop in our store and you’ll quickly realize that diamonds don’t come in just one shape. They’re round, oval, emerald cut, and more. It’s not a question of which one is right and which one is wrong, rather a...

When diamond shopping, you’ll most certainly hear a jeweler mention the “4-Cs.” It’s how the jewelry industry rates diamonds around the world. Cut, Color, Clarity, and Carat weight. Each of the four qualities comes with its own measurement and grading system. The higher the grade, the better the quality of the diamond is (and, unsurprisingly, more expensive)....