The Shreve & Co. difference


For over 169 years, Shreve & Co. has remained unsurpassed as the Bay Area's premier family-owned and operated luxury retail jeweler. When the Shreve family opened the doors to their store in 1852, they were driven by a deep passion for excellence. It is that same quality that has always drawn the most discerning individuals to Rolex, and Shreve & Co. is proud to hold the title of Official Rolex Jeweler for many years.

Rolex watches at Shreve & Co. in Palo Alto, CA


In 1804, Thomas Jefferson dreamed of “The City by the Bay" and so he sent Lewis and Clark to explore the west. A half-century later, “49ers” made the same trek with hopes of riches beyond their wildest dreams during the California Gold Rush. In the 1850s, investors, artists, and entrepreneurs searched for the world's finest timepieces and jewelry to showcase their successes and thus Shreve and Co. was born.

Rolex watches at Shreve & Co. in Palo Alto, CA


By the 1860s, Shreve & Co. had established its reputation as the finest silver and goldsmith in America. Many of the company’s spectacular pieces were collected by presidents, business tycoons, and prominent families. These same pieces now reside in museums and private collections around the world including a 10-inch tall solid gold Teddy Bear commissioned as a gift by the citizens of San Francisco for Teddy Roosevelt.

Before the turn of the century, Shreve & Co. became one of the first jewelers in the United States to represent Rolex. As long as luxury Swiss timepieces have been provided to the United States, Shreve & Co. has been at the forefront.

Rolex watches at Shreve & Co. in Palo Alto, CA


Today, Shreve & Co. is the oldest retail jeweler in the state of California and still known as a destination for an international clientele of connoisseurs and collectors of fine jewelry and luxury timepieces located at Stanford's Shopping Center in Palo Alto. Cutting edge renovations were completed in 2019 to stay current with the world of tomorrow's patrons. We invite you to stop by and explore.