You’ve heard the expression “labor of love”, right? Often referring to acts of kindness, romantic gestures, or those little things you do to surprise her. Maybe it’s that time you had the house cleaned or that trip you took for your anniversary. Well, I hate to break it to you but the Wellendorff family has each and every one of us beat.
You see, the men of the Wellendorff family have a long, standing history of presenting their wives with jewelry they designed themselves and had custom made in their facilities in Germany. Their personal expressions of true love have made the Wellendorff brand known for value, design, and sensation. In fact, you can recognize their work with your eyes closed.
The Wellendorff family’s existence can be traced back to the 12th century but their goldsmithing heritage only dates back to the late 1800’s when Ernst Alexander Wellendorff began making gold jewelry for European royalty and aristocracy. With much success, Wellendorff founded his own workshop in Pforzheim, Germany in 1893. Over several decades, he perfected his goldsmithing techniques and passed them on to his son Alexander. Hanspeter, Alexander’s son, developed the Wellendorff Rope, the first piece to attract world-wide attention for the brand.
The Wellendorff Rope
The Wellendorff Rope was originally developed as a one-of-a-kind piece for Hanspeter’s wife, Eva, in the 1970’s. One of Eva’s fondest childhood memories was of her grandmother’s beautiful curtains that had been accented by silk gold ropes. These ropes fascinated her as the sensation of letting them slip through her fingers was one she couldn’t forget. In 1975, Eva tasked her husband with designing a necklace that felt just as smooth and silky as those ropes she cherished. Even though the task seemed impossible, Hanspeter, experimented with his goldsmiths for over two years until he managed to create the first Wellendorff Rope in 1977. The necklace was one of the most innovative pieces of jewelry at the time and has since become a classic staple of the brand.