When buying a watch, always buy it because it’s the watch you want to own. If you’d like to be sure the watch has a good chance of increasing in value, consider these steps:
Stick with the Major Brands
The brands with long histories and limited inventory will likely fair better when watch collecting. The known brands are typically more likely to increase in value over time.
Watches that fall into the category of being an icon (or a cult watch) are most likely to hold value. A particularly special watch may even to increase in value over time.
The simple law of supply and demand. Once the production of these watches stops, the collectors of these watches will pay much more. When there is no longer a supply of these watches, the prices are subject to how badly someone else wants it.
Buy the Seller
This means finding a retailer and starting a lifelong partnership. You need to be able to trust them, no matter the price point. The retailer you can trust is the one who understand your collection and keeps you in the know about one-of-a-kind pieces and new releases. A good retailer will also help you manage the condition of your collection with service and storage recommendations
Treat Your Watches Like Classic Cars.
Keep them well maintained, serviced and insured. But, these watches are also made to be worn and enjoyed every day.
When collecting watches from big existing brands, it’s easy to find a wealth of knowledge. Even if you feel like you are an expert on the topic, there is more to learn. A trusted retailer with a personal connection to the brand will be able to access even more information about newly discovered history or brand new models.
Check It Out In Person
Nothing beats the experience of being able to touch and see the watch before you write a check. Working with a certified retailer will ensure you have all the paperwork, boxes and service schedule needed to keep your investment at its highest valuation.
Looking to start your own luxury watch collection? Schedule a viewing with our expert staff in our San Francisco and Palo Alto locations.