The average time it takes to check your watch is 0.8 seconds. The time it takes to notice an imperfection on the dial is even shorter. The imperfection you notice is smaller than a hair on your head. The reasonable question is… who cares? The answer is: Almost no watch maker. Almost.
The easiest part of the watch for an expert to ignore is the dial. Somewhere in a factory, most likely offsite, watch dials are stamped out like candy bars. It’s an easy job to outsource, and many don’t see the difference.
The watchmakers of Patek Philippe believe that just because you can get away with something, doesn’t mean you should.
The trend of outsourcing watch dials has gone largely unnoticed. But, a commitment was made years ago by Patek to be in complete control of the artistry of their watches. A promise was made to do more than strive for perfection… to achieve it. Anything less is simply unacceptable.
It’s easy to say such a thing, and most companies would. But, these are not just words to Patek Philippe.