Fortunately, diamond shapes don't go in and out of popularity like cuts of denim (especially since they are more of an investment!). From year to year, some cuts do rise and fall a little popularity based on what celebrities are wearing and the fact that people are becoming more and more aware that there are other styles besides the traditional ideal cut.
Fancy stones have gained ground in recent years over classic round shapes which we believe is because our customers want to express their personal style for a lifetime. In fact, over the past three years cushion shaped diamonds have trended higher than the princess shaped diamonds because they offer a vintage look.
Before we break down our top 9 shapes, we should stress that there is a big difference between cut and shape. A diamond's shape refers to the outline of the diamond from above such as pear, oval or marquise (which is named after a historic figure!). A diamond's cut refers to its proportions and symmetry (like ideal, very good and good). Cut is also known across the world as the most important of the 4C's since it determines how well a diamond can be seen from 10 tables away.
Here are our customers' top 9 shapes for engagement rings: