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official rolex jeweler in Palo Alto, CA - Shreve & Co. official rolex jeweler in Palo Alto, CA - Shreve & Co.

Rolex Quartz

Rolex played a pioneering role in the development of the first quartz wristwatches.In 1969, Rolex launched the Rolex Quartz, the first quartz watch offered by the brand, which featured an innovative design: the bracelet was completely integrated into the case.In 1977, Rolex introduced the Datejust Oysterquartz and Day-Date Oysterquartz models. They incorporate quartz movements developed and manufactured by the brand.

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